The visual identity blends bold, confident typography with fluid, water-inspired shapes that echo the movement of waves, music, and dancing on the shoreline. Every design element was chosen to evoke a sense of rhythm and energy.
The entire visual system was designed in Figma, allowing for a clean, modular workflow and quick experimentation with layout and color.
I leaned into modern minimalism by keeping the composition spacious and intentional — using generous white space, simplified icons, and a limited set of type styles.